Santa Cruz

Nothing but go-fast and good times

E-Bikes, Gravel & MTB

About Santa Cruz

Quality bicycles since 1994.

It only took a car garage, a surefooted pioneer and the revelation that full-suspension bikes were the next big innovation in mountain biking.

The start

Santa Cruz Bicycles was founded in 1994, in a space the size of a single car garage in the Seabright Cannery in Santa Cruz, California. Their first bike, the Tazmon, was a single-pivot dual suspension bike that rattled established sensibilities.

Santa Cruz’ founders had one objective: to make mountain bikes that are “simply advanced”. Their focus on performance, building products to last and the rider’s ownership experience means Santa Cruz owners never miss a ride.

Explore our other brands